Tuesday, December 10, 2013

The HIGH COST of Low Quality Video--Important Information That You Should Know!

The High Cost of a Poor Quality Video 

While video continues to be the most dynamic and growing component of internet branding and marketing, some alarming statistics have boiled to the surface. Not that we weren't already aware of the damage a poorly produced video can do. These numbers should give you pause. If you have produced, or are approached to produce poor quality video content using simple "pictures to music" techniques, smartphone and/or tablet "editing apps", or cheap templates and software, we urge you to study and explore a higher level of quality. Just because video content is so prevalent on the internet doesn't mean that it is now a simple commodity, or that you can just run right out and become a professional producer of content.

The "yesterday I couldn't spell video producer, now I are one" approach to success in video production just isn't going to work out.

After all, video is your new business card on the internet, 
and the first impression is the only one that really counts! 

The High Cost of Poor Quality Video

Video content is not the area where you should be looking to dramatically cut costs. Don't risk a poor user experience, or damage to your image or reputation by using cut-rate video production techniques or wanna-be marketers who are suddenly experts in video marketing. 

Seek out established providers with the experience and proven track record that you want for your company and image. 

Some helpful tips for selecting the right Video Marketing Agency

1. Determine how much content, and of what quality, the company has produced. Usually a visit to their YouTube Channel will tell you all you need to know. Pay specific attention to the number of videos, the quality of the production work, and the views and engagement. 

2. Make sure the company can provide you with ACTUAL results from previous or existing campaigns, along with credible search results examples and YouTube Advertising campaigns and real-time examples of solid VSEO results for their clients and where applicable. 

3. Ask for references, and check the company's reviews on Google, Manta and other sources for feedback on their services and outcomes. 

4. Ask for the company's video production credentials. You should be able to tell immediately from their posted content, and client base, whether they are truly video professionals or would-be marketers using substandard sources for low-end production of video content.

Some other important aspects of video marketing and related production:


One of the most misguided activities that we have seen is the propensity for people to create video content of THEMSELVES talking into the camera. In some instances this may work, but as a rule the attention span of your internet video viewer will tire quickly, and sometimes immediately, when presented with this style of video. Even professionals selling themselves and their expertise rarely benefit from publishing a steady diet of this style of video content.


Royalty-paid music tracks are critical to proper video production and can be expensive, relative to small budget productions. This is a hidden cost that needs to be considered anytime you embark on the video trail. Also, the appropriate track can many times be elusive, but the perfect track can really make the video a winner! Over the years we have spent a good deal of post-production time searching for, and landing upon the right track for the produced piece.

Stock images and stock footage can also be an expensive, hidden cost if you're out there buying them one at a time. Real production companies have vast libraries of images and footage that have been shot and accumulated over long periods of time, to help defray the costs associated with lower budget video-especially for clients who are first-timers in translating their branding and marketing messages to video format.
Video production and video marketing are very specific disciplines that require a variety of skills to achieve a lasting and measurable result. Video as a tool for Search Engine Marketing (SEM) and as a resource for increased rankings (VSEO) is extremely effective, but poor quality video can seriously backfire!

As with all things in the internet marketing space, any opening or relatively new opportunity spawns a plethora of overnight "experts". Your time would be much better spent leaving your video production and video marketing to the experts and proven service providers, leaving you to successfully run your company by investing your efforts elsewhere.

Saturday, November 30, 2013

The TWO MOST IMPORTANT elements when (not if) you are ready to deploy Video Marketing

It's very interesting how every time there is a new technique or portal for marketing on the internet, so-called service companies seem to pop up everywhere. And they all seem to tout the same generic, results-oriented rhetoric and sales pitch.

Except for one very important component--they have few or no clients, very little experience or actual footprint, and in many cases actually have no idea what they're doing in comparison to the established companies that had been in that space all along.

Video Marketing has befallen just such a malaise. On the heels of the legion of "Social Media Marketing Experts" who have infested the digital landscape, there now seems to be no end to the entities that are promoting "video marketing", and in many cases have no idea that video marketing involves much more than producing cheap, uninteresting and unprofessional video content and posting that content in various places around the internet. 

The litmus test for true video marketing companies or a  video marketing agency is easily determined when you are in research mode, and attempting to find the company best suited to your needs and budget. The 2 critical elements that separate the established, successful companies from the pretenders are actually much more evident and easy to identify in the video marketing space:


Since the core component of video marketing is the actual video content itself, it is quite easy to determine with whom you are dealing. Any viable video marketing company will have it's aggregate of produced video content uploaded, optimized and readily accessible. So it only stands to reason that when you visit the website, YouTube channel, or other video hosting resource of a "video marketing" company, their history and track record are there for you to inspect. Many so-called "video marketing" companies, you will find, have very few actual videos with very little in the way of views or engagement. You also want to examine the quality of the video production work. So when you find such a company, and despite their claims of expertise and success, yet their YouTube channel has a handful of videos with very little views and engagement, you would have to ask the obvious question: "How can you be a successful video marketing company when you have no established content to see as examples of your purported success?". You must see an extensive library of client videos, YouTube campaign videos, and other optimized video content or you are wasting your time with such an entity. 


The primary components of successful video marketing include properly managed video advertising (such as YouTube TruView® Advertising) or other PPV (pay per view) service provider, video syndication and video distribution across many channels, and specific placement of video content in other advertising channels including social media. Ultimately, all of this results in higher rankings for the client's primary website as well as the videos themselves ranking very high (1st page) as independent organic results on their own. You only need to ask the company to give (or show) you a few examples of the high rankings that they have established for their clients, as well as testimonial or referral information from one or more existing clients, to determine immediately whether or not you are dealing with a competent, successful company that has a provable track record.

You will find, after performing even a modest amount of research, that there are many pretenders out there in the video marketing space, but not many with established, proven track records that you can request and study. 

Wednesday, November 13, 2013

How To Appeal Denied VA Benefits Claims | http://www.FloridaVeteransLega...

Have your VA Disability Benefits claims been denied? You need immediate representation. As a former Army JAG Corps Officer, Mark McMann has dedicated his private practice to assisting veterans with their claims processing and claims appeals.

Facts YOU SHOULD KNOW if you have been denied VA Benefits

How To Appeal a Denied Claim for VA Benefits
VA Benefits Attorney | VA Benefits Claims Lawyer
Mark McMann, P.A.
Veterans Benefits Claims Attorney

Are you one of the thousands of Veterans who has been denied your claim for rightful VA Benefits?

Don't try to navigate the bureaucracy of the Veteran's Administration by yourself. Mark McMann is a former Army JAG Corps Officer, and has dedicated his practice to assisting veterans and their families to obtaining their rightful benefits by handling the VA Benefits Appeal process.

Nearly 30% of VA Benefits claims are denied for a variety of reasons, sometimes as simply as an improperly completed claims request. Let Mark McMann assist you in this difficult time. His loyalty and dedication to his fellow service members is something that you will appreciate, and the peace of mind knowing that you have a skilled professional handling this all-important step in your re-entry to civilian life.

Call Mark McMann today for a FREE CONSULTATION about your VA Benefits and find out the facts that you need to obtain a successful outcome of your claims process.

Mark McMann is a Florida VA Benefits Attorney servicing Tampa, Orlando, Lakeland, Polk County and surrounding areas.

Wednesday, November 6, 2013

Counseling in St. Petersburg Florida Marriage Counseling Child Therapy Addiction Trauma Grief Counseling

Karen Salerno and Associates
Couples Counseling | Marriage Counseling St. Petersburg FL | Child Therapist
Counselor in St. Petersburg Florida

Marriage and Couples Counseling | Child Therapist
Stress and Anger Management
Grief and Trauma Counseling
Child Counseling and Behavior Therapy

Are you enduring undo stress in your life?

Is the love missing from your relationship, or are you needing to rebuild a broken trust with your partner?

Is someone you love suffering from mental problems or life's issues?

Karen Salerno and Associates can help, with the knowledge, training and experience to make things right again and bring that special quality and happiness back into your life.

Karen can assist with couples counseling, stress and anger management issues, grief and trauma counseling, child counseling and many of the problems that we all face in life.

Call our office today, and arrange for a free initial consultation with Karen Salerno.

Put yourself on the road to a better quality of life, and seek out your Happily Ever After.