The High Cost of a Poor Quality Video
The "yesterday I couldn't spell video producer, now I are one" approach to success in video production just isn't going to work out.
Some other important aspects of video marketing and related production:
THE MYTH OF "TALKIES" AS A MEANS TO ENGAGE YOUR AUDIENCE
One of the most misguided activities that we have seen is the propensity for people to create video content of THEMSELVES talking into the camera. In some instances this may work, but as a rule the attention span of your internet video viewer will tire quickly, and sometimes immediately, when presented with this style of video. Even professionals selling themselves and their expertise rarely benefit from publishing a steady diet of this style of video content.
HIDDEN PROBLEMS THAT ARE BETTER TO ADDRESS IMMEDIATELY
Royalty-paid music tracks are critical to proper video production and can be expensive, relative to small budget productions. This is a hidden cost that needs to be considered anytime you embark on the video trail. Also, the appropriate track can many times be elusive, but the perfect track can really make the video a winner! Over the years we have spent a good deal of post-production time searching for, and landing upon the right track for the produced piece.
Stock images and stock footage can also be an expensive, hidden cost if you're out there buying them one at a time. Real production companies have vast libraries of images and footage that have been shot and accumulated over long periods of time, to help defray the costs associated with lower budget video-especially for clients who are first-timers in translating their branding and marketing messages to video format.
As with all things in the internet marketing space, any opening or relatively new opportunity spawns a plethora of overnight "experts". Your time would be much better spent leaving your video production and video marketing to the experts and proven service providers, leaving you to successfully run your company by investing your efforts elsewhere.