Friday, November 4, 2011

Nestle’s Perrier taps Mobile Web, QR codes, IVR to attract new customers

By Giselle Tsirulnik  Mobile Marketer
November 4, 2011

Neslte’s Perrier taps Mobile Web, QR codes, IVR to Join the party

Nestlé’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.

The Le Club Perrier summer campaign focused on a YouTube video that changed and evolved as the number of people who viewed it increased.

"Perrier wants to sell product to a young demographic. A key is to use mobile in a fun and interactive way that engages consumers where Perrier is sold and encourages trial and purchase.

The social aspect of the campaign encouraged people to share the experience with friends, making the program more viral and interactive

Nestlé-owned Perrier is all natural, sugar-free and calorie-free sparkling water. Perrier recognized that many people would view the YouTube video via their mobile devices and felt that a mobile-optimized version of the campaign was needed.

Blog Editor's Note:
The Quick Reach Media Mobile VIDEO solution utilizes your YouTube videos and channels for easy streaming of your content and to boost your overall search results!